Cannes Lions

FESTIVE GREETING

PUBLICIS MALAYSIA, Petaling Jaya / PUBLICIS / 2008

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Overview

Entries

Credits

Overview

Execution

A Christmas T-shirt that can be used by the wearer to tell friends what Christmas is about for him/her. The tee carries a velcro tree and comes with knick-knacks for wearers to personalise their tree, hence making every tee unique to the individual. Wearers could also attach their own ornaments with the additional velcro provided.

Outcome

An initial batch of 350 T-shirts was meant for senior clients across brands.

We received requests for more only two days after the first batch was sent out. Another 600 were produced to meet the additional requests by clients/staff across all levels. Some even offered to purchase the T-shirt for a price.

We received three new business calls from potential clients who had seen the T-shirt on their friends.

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