Cannes Lions
SANCHO BBDO, Bogota / SANCHO BBDO / 2009
Overview
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Credits
Description
The advertising agency wanted to give a book to its clients for Christmas, showing some of the creativity of the agency.
Execution
In Colombia, many advertising agencies give a book for Christmas with the best ads that the agency has produced in that year.The results are always disappointing. The clients are only interested in seeing the work that has been done for their brands.Here we have 14 creative groups, each of them designed their own door. The agency turned in to a gallery that clients love to browse and see.So we decided to take advantage of this to make a book of the doors to prolong this experience, showing how creative we can be without necessarily talking about advertising.
Outcome
The first edition of the book was distributed as we had planned; between the directives of the companies, the brand managers and the directors of advertising. It was so successful that we have to do two more editions, in order to give the book to all those who voiced their interest.Watching the doors was a whole new experience, as was the book.
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