With the remodelling and restructuring (groups: writers and art directors) of the creative department at Sancho BBDO, an internal project was proposed. The new groups were to design their office doors as they pleased, this project would help in their integration and teamwork. The doors, currently being used and exhibited at Sancho BBDO's creative department, are to be auctioned in the near future to our clients and providers. All proceeds will be given to Hogar de la Divina Misericordia, an institution that helps families with low incomes and resources whose children have cancer.

We had a cocktail party to launch the project, where we invited our (the agency's) clients, people from our agency, providers, artists, a variety of media coverage and members from other advertising agencies.

A similar scheme to that of an art exhibition, where the creative department was turned into a gallery. It was our way of introducing a new creative team and above all, a new perspective in the agency.