Cannes Lions
SANCHO BBDO, Bogota / SANCHO BBDO / 2013
Overview
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Description
Our challenge was to create a trophy that symbolized hard work and the battle to find the best ideas ever.
Inspired by the typical paper ball, this trophy mimics the shape of a wrinkled paper ball symbolizing the pursuit of excellence through the discarding of ideas. It is made in a lead sheet, embossed with a text alluding to the subject and folded by hand, so there are no two identical trophies.
Execution
As is well known during an intense creative process, we have to dismiss many ideas. This trophy mimics that proceeding in a wrinkled paper ball which contains one of a thousand dismissed ideas to get to the final idea.
Something fleeting like a wrinkled paper ball, made in a lead sheet which lasts over time to pay tribute to the creative process.
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