Who´s right?

The executive thinks he has a complete brief, the creative thinks that the brief is a complete disaster.

The creative thinks his campaign is a Grand Prix, the planner believes is a Grand Failure

The planner believes that his strategy is inspiring, the creative thinks that the strategy is inspired by a previous campaing that won at Cannes 3 years ago.

The creative director believes that their ideas are from the past, the creative thinks that he lives in the past.

Introducing e2o. The first app that lets you know who is right in the agency.

Its simple: Artwork, brief or strategy document, when in doubt, uploaded to the app.

Now, if you think you made a genius piece of work, and your coworkers are not able to apreciate it, also upload it.

The app will randomly select 20 people from the agency, to give their opinion based on three points:

Is it strategic, original, engaging?

Let´s take into account that this application was created for internal use by an organization with over 700 employees, so the database is large.

In less than 12 hours you will receive a notification with the averaged grade and all comments that others have made.

This way you will know if you're right and go to war with powerful arguments, or just stop fighting and return to work.

E2O. Available in Itunes Colombia

Pd: Please scan QR code that appears on the board attached