For us, creativity is the magic ability to catch someone's attention while transmitting information that should influence our thoughts and behaviour. This was transmitted through the website, enabling the experience. Through the character simulating some of the tools available in design programs, users can make him act upon his/her will: making them cry, laugh, move, jump or be embarassed. During navigation, the character guides you through agency information using interesting resources. Graphic, type and illustration were tools that enabled interaction. A new type of corporate website was accomplished; interactive, fun, and above all, a means of communicating our thoughts.