Euskaltel sought to capture a considerable number of new phone lines in the Business sector. The promotional offer is:1. Hands-free kit, completely installed in the customer’s car free of charge.2. Motorola V360 incorporating a video camera, tri-band...3. New Price Plan for all calls.TV campaign which combined the characteristic humour of the Euskaltel (sketches based on the Hands Free offer). Starting from the obvious, as is the fact that it is far easier to work hands free,recreated a world in which self-employed professionals had problems carrying out their work precisely because their hands were not free.