Cannes Lions

FHM MAGAZINE

INTERONE, Munchen / FHM / 2012

Film

Overview

Entries

Credits

Overview

Execution

In order to get maximum awareness, we invented something almost impossible. Something, to help men in the most difficult situation out there: the date. And since most first dates start with going to the cinema, we invented the FHM Movie Date App. As soon as a romantic scene occurs in a movie, the mobile starts buzzing to indicate: now’s the right moment-get touchy with your date and go for it!

Outcome

As the App was launched on April, the 12th we can’t say for sure if the birth-rate grew just because of our idea-but what we can say for sure is, that dating women in cinemas is no longer a problem for the male world. Try it for yourself and tell us how it went. Good luck.

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