Cannes Lions

FHM GERMANY

JUNG von MATT, Hamburg / FHM / 2011

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Overview

Entries

Credits

Overview

Execution

The FHM Hidden Hottie: a internet video that’s two video’s at once. This is achieved by using the opacity and transparency properties of flat screens in a way that two films can be displayed simultaneously. What the viewer sees is determined by the angle of inclination of the LCD screen. One film shows only numbers, graphs and charts; the film hidden behind shows a stripping FHM model.

Outcome

English and German versions of the FHM Hidden Hottie were placed online on the websites YouTube and Vimeo. After 8 weeks, the Hidden Hottie had received over 100,000 views. The predominant audience was men aged 25-54. (Source: YouTube)The FHM Hottie Hidden caused a stir in blogs, web magazines and social media platforms. This unique online idea was a great compliment to the print edition.

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