The solution was a reality-style search for a new commentator that would become the voice of Super Diski.Auditions were held in malls in 5 regions countrywide, with auditions also taking place through a phone-in IVR line.From there, finalists participated in an on-air elimination-style reality show, broadcast before and after local soccer games.

The campaign gave SuperSport the platform to reach audiences in broader geographical areas and allowed the brand to bring the SuperSport experience closer to audiences whom normally wouldn’t get a chance to interact with it. In total there were 2225 people auditioned in the 5 regions visited while the TV programme attracted much hype and interest, establishing a loyal following that led to a viewership increase of more than 37% over the promotion period.