Cannes Lions

SUPERSPORT

OGILVY & MATHER RIGHTFORD SEARLE-TRIPP & MAKIN, Johannesburg / MULTICHOICE / 2003

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Overview

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Credits

Overview

Execution

The idea was developed by the creative team whilst exploring impactful ways to execute the strategy 'The More you know the better it gets'. The media team's involvement resulted in the recommendation that the executions be rolled-out one at a time to maximise the impact of each individual idea as well as the impact of the overall campaign. Furthermore the media team increased the impact of the campaign by suggesting physical placement of the executions within the SuperSport office.

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