Cannes Lions

CABLE TV CHANNEL

TURNER INTERNATIONAL ARGENTINA, Buenos Aires / FASHION TV / 2009

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Overview

Entries

Credits

Overview

Description

The main idea for this campaign was to reinterpret the world of FTV without talking about fashion.

Execution

The technique is based in the animation of photographs, there is no video shooting and the composition was created digitally.Cleopatra: as "beauty". The diamond as her amulet.Joan of Arc: as "courage". The diamond as her sword.Napoleon: as "Intelligence". The diamond as his plan.Frida Kahlo: as "creativity". The diamond as her inspiration.The branding project was born choosing 12 important heroes / characters of different times in history.Both projects were born at the same time, the calendar and the ID for each month.The technique is based in the animation of photographs, there is no video shooting and the composition was created digitally.The most representative picture was chosen for the calendar.

Outcome

FTV positioned the campaign as a landmark in the world of fashion (icons), with different styles and personalities

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