Cannes Lions
CORCOISE FILMS, Mumbai / PIDILITE INDUSTRIES / 2020
Overview
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Since this film’s follows a sofa travelling down generations gathering stories, the music track and lyrics have been designed as a folk ballad - narrating the story in short stanzas, with a feeling of unknown authorship, having been passed on orally from one generation to the next. Folk music has always had simple and repetitive melodies so that the audience could easily remember it and pass it on. Also, folk music often has a call-and-response refrain in the chorus that the audience had to repeat back at the singer. This is to both encourage the singer and to ingrain the melody and lyrical themes in the audience’s minds. The music captures the lilt and the essence of that genre, while the lyrics manifest the sofa’s story inside a traditional folk idiom.
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