Cannes Lions

FIAT

LEO BURNETT IBERIA, Lisbon / FIAT GROUP / 2010

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Overview

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Credits

OVERVIEW

Outcome

The brochure has been a success. As it serves as storytelling device and at the same time, a portfolio, clients and FIAT have embraced as collectible item. It has set a standard both inside the agency and for future briefs, since it has garnered overwhelmingly positive reviews from all our targets. As far as return on investment, it has shown to be the ideal investment since it has been reprinted after the initial run.

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