Cannes Lions
LEO BURNETT IBERIA, Lisbon / FIAT GROUP / 2010
Overview
Entries
Credits
Outcome
The brochure has been a success. As it serves as storytelling device and at the same time, a portfolio, clients and FIAT have embraced as collectible item. It has set a standard both inside the agency and for future briefs, since it has garnered overwhelmingly positive reviews from all our targets. As far as return on investment, it has shown to be the ideal investment since it has been reprinted after the initial run.
Similar Campaigns
12 items