This film, a music video, was a grand culmination of a CRM campaign aimed at the first 500 FIAT 500 customers in the USA. It was premiered to them exclusively and digitally and led them to the final delivery status of the car they were eagerly waiting for. In parallel, it was also released in select cinemas. This music video showcases people getting ready to greet the car as the car gets ready to meet them.The music track is anthemic and reflects the “classic Italian brand coming to a youthful audience in the USA” aspect of the brand launch story. Hence, Vivaldi’s Concerto in D Major, Rv 228: Allegro was aptly chosen and an uber hip LA-based electronic band was roped in to remix it.Later the music video was released at auto shows, art shows, night clubs, top music festivals (SXSW, Miami Ultra Music Festival, etc). The music track itself is now part of the band’s latest music album and is one of their opening acts at shows.

The 2012 FIAT 500 is here. To mark its arrival, a music video was created to show people getting ready to meet their 500 as the 500 gets ready to meet them. The music is Vivaldi's Concerto in D Major, Rv 228: Allegro remixed by the music production company.