Cannes Lions

FIAT 500 FITTING ROOM

MEDIA CONCEPT STORE, Bucharest / AUTOITALIA ROMANIA / 2014

Presentation Image
Case Film
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

In five important Romanian Mall across the country, we built an in store Fitting Room where the ladies could enter, close the curtains and enjoy the multi-sensorial experience of a Fiat 500, in a private context.

To cultivate the fitting room feeling until the end, we let them explore a The Fiat 500 dress collection, inspired by the brand and created by a young Romanian designer. The chance to win a customized dress from the collection came along with filling in the spaces for the test drive request form. The most boring part of the paper work for the test drive evolved into the most wanted activity.

Outcome

We registered almost 300 applications for test drives in March, the most crowded time of the year for brands targeting sophisticated women attention.

700% increase in positive response for the test drive was recorded, at the end of the 4 weeks campaign, at national scale.

With these numbers, the campaign became the most successful test drive campaign in the history of the brand, in Romania.

Similar Campaigns

6 items

Everlasting Love

SAATCHI & SAATCHI DÜSSELDORF, Dusseldorf

Everlasting Love

2017, TOYOTA

(opens in a new tab)