Cannes Lions

PEUGEOT TEST DRIVE

EHS BRANN, London / PEUGEOT / 2003

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Overview

Description

Excuses.Fact: people would much rather be driving a new car than performing some mundane, everyday task.This letter gave them – quite literally - an excuse to take a test drive.

Outcome

A humorous and informative piece - despite the obvious and severe restrictions of the medium.Peugeot dealers do not track results of their test drive mailings, although usage of the letter is high.

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