The ChallengeIncrease awareness of featured Multipla.

Communicate the product attributes within an interactive environment.Allow the users to interact with the brand/product.The StrategyTie-in with the ATL execution, called “Noah’s Car”, which is due to the unique seating capacity, that demonstates the car's virtues of innovation, practicality and versatility. Give users a reason to interact in a fun and engaging manner, which will reflect the quirky/fun and appealing values of the car itself.The Creative SolutionA pop up from a rich media banner showed a family of six monkeys each with their own scenerio of how they use the Multipla’s versatile seating /storage features. By clicking on one of the monkeys, you see them in the car having fun, but upon rollover, they disappear to show the car with all of the seats arranged.The Results39,359 interactive views over 2 monthsAverage Interaction rate 9.78%Av. Time spent interacting 112 secs (nearly two minutes)