Cannes Lions

FIAT NETWORK VEHICLE CARE

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2010

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In a car trip, the husband asks if the wife is troubled by the wheezing in the engine.We realise from the beginning that when he speaks, some words sound like a whistle. The woman is relieved and comfortable to say that the hissing is annoying, and suggests to her husband finding a speech therapist.He explains that he was referring to the noise in the engine, creating an awkward situation for both of them.The announcer explains that a small noise can become a big problem if the car does not get the technical assistance from the Fiat Network.

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