Cannes Lions

FIAT PUNTO

LEO BURNETT PARIS, Paris / FIAT GROUP / 2005

Film

Overview

Entries

Credits

Overview

Description

Canadian scientists have created a machine able to translate chicken cackling into human language. When a car is shown to a chicken, its reaction is to say he'll never buy a Fiat. That is a clear testimony that "when you have a brain, you buy a Fiat".

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