Objective: Promote the Ford-sponsored "Ken Block" Event and generate friends.We developed an intergrated multichannel gaming campaign, the "Ford G-Force": Apps on Android, WP7 and iPhone devices used the smartphones' accelerometer to measure G-Forces generated during 20 secondes of gameplay – all games were synchronized with a facebook app that displayed highscores, videos & information – G-Force qualifying events were held in Austria's favourite nightclubs – a YouTube-Channel showed participant movies & a radio station broadcasted live from the night clubs – the winners faced their finale challenge: a wild ride in Ken Block's Fiesta - featured on several Austrian TV stations.