Cannes Lions

FORD FOCUS CAR

JWT BRAZIL, Sao Paulo / FORD / 2012

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Description

A car engages the reverse gear and as it begins to back up, we hear the parking sensors activate. The beeping of the sensors increases and the car crashes into something. We then reveal that the beeping sound was made by a stuttering man, who was trying to warn the driver about a pillar behind the car.

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