Cannes Lions
IRELAND DAVENPORT, Johannesburg / NATIONAL GEOGRAPHIC / 2012
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Fight Masters on National Geographic is a show about the science of throwing the prefect punch. In order to demonstrate situations in which a fight would occur and where one would need the skills taught on Fight Masters, we dressed people in t-shirts that had offensive comments on them, on the back of the shirt we asked if this made them angry, and then told them to watch Fight Masters in response to the situation.
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