Inspired by the aerial and satellite scenery printed in the book This is Mars, which prompted Director Everardo Gout to think of ink blot tests, the team created abstract imagery which prompts constant shifts in perspective, causing an almost Rorschach psychology test-effect for the viewer.

The Rorschach mirroring technique in the imagery relates to one of the characters being a psychologist, and also echoes the dualities of MARS’ protagonist twin sisters, whose lives in the drama diverge between Earth and Mars.

Infused with a handful of more literal nods towards the narrative and the journey from one planet to the other, the titles refuse to give away much of the story, but rather challenge viewers to watch, digest and return to the work, to better decode the clues layered into the visuals.

Our client selected an abstract macro-to-micro idea from four initially presented. Referencing photographs from This Is Mars we developed a technique to displace images in AFX using Trapcode Form, to create moving micro worlds.

We introduced a loose narrative to give this abstract sequence purpose; after feedback we made this more literal, starting over in C4D to create environments and incorporate stylised models from the TV series.

Further edits led to seven storyboard rounds, finding balance between literal and abstract, and incorporating the Rorschach idea (separate creative). Physical paper-and-ink images combined with C4D renders and atmosphere layers in AFX, creating a multi-layered sequence. Colours were predominantly Martian oranges, with Earth-like blue/greens.

MARS’ logo was provided. Typography followed the duality theme, with two weights of type lending a human touch to the futuristic subject matter. The credits fall elegantly like a countdown, complementing the picture beautifully.

MARS was a huge success for National Geographic: the global premiere of Episode 1, shown in 170+ countries and in 45 languages, scored over 15MM viewers worldwide.

It has been the highest-performing new series for the network, and the second-highest premiere in its history. On National Geographic UK, MARS is the highest rated series in network history. A second series has now been greenlit.

For us, MARS proved the perfect project to demonstrate prowess in motion graphics, as well as the team’s ability to tackle a brief from concept through to final delivery. National Geographic’s ambition in the making and airing of the series was echoed in our pushing the envelope creatively; the result being a striking piece of design work that adds to the overall impact of the show.