Cannes Lions

FILM RELEASE/POWERADE SPORTS DRINK

BUENA VISTA INTERNATIONAL, Burbank / BUENA VISTA / 2006

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Overview

Entries

Credits

Overview

Execution

Disney contacted Powerade about promoting Goal!, since soccer (football) is Mexico's "national sport" and the star of the move is Mexican. The concept was to create a special Powerade flavor to tie in with the movie and also to create a special label to "celebrate" Goal!.

Outcome

The campaign resulted in increased sales for Powerade during the promotion and box office of over $3 million (US) for the film.

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