Cannes Lions
BUENA VISTA INTERNATIONAL, Burbank / BUENA VISTA / 2006
Overview
Entries
Credits
Execution
Disney contacted Powerade about promoting Goal!, since soccer (football) is Mexico's "national sport" and the star of the move is Mexican. The concept was to create a special Powerade flavor to tie in with the movie and also to create a special label to "celebrate" Goal!.
Outcome
The campaign resulted in increased sales for Powerade during the promotion and box office of over $3 million (US) for the film.
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