The sales campaign at Mercedes-Benz dealerships was a success. The oddness of receiving a stained pair of briefs was widely talked about on many Brazilian roadways. 15% of the customers that received the mailing went to truck dealerships to learn more about the Finame-Leasing product. 15% of these bought a new truck, totaling sales of roughly US$ 1,687,500. The total campaign investment was US$ 27,500. Therefore the return on each dollar invested was US$ 60.36 for a 6.036% ROI.