This campaign's aim was to remind young Americans that saving is a crucial step to building a solid financial future.

15- and 30-second spots introduced America to 'Pig' and drove people to FeedThePig.Org where you could "find the benefits of savings for every stage of life". Other Feed The Pig tips and reminders were dispersed via print ads, banners, paycheck ads and cell phone text messages. And finally graffiti messages appeared outside coffee shops stating: 'Skip the latte. FeedThePig.Org.'