Cannes Lions

AMNESTY INTERNATIONAL

DRAFTFCB KOBZA, Vienna / AMNESTY INTERNATIONAL / 2008

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Overview

Entries

Credits

Overview

Execution

After oral agreement with the company operating the coin machines, the sticker for the glass pane and 550 dolls were produced and by and by sold.

Outcome

The campaign aroused broad public interest.Within only a few days the website hits increased by 25%. Within the following weeks over 300 folders about this subject were requested. Charitable donations in relation to human trafficking increased by 19%.

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