The visuals connect our world with the fate of people in warzones. They blur the boundaries between the two worlds and bring to mind that behind every news lies the fate of real people.

Through the use of light and perspective, we combine our world as “uninvolved” viewers with the world of war and terror victims. At second glance, the TV station is actually the view through a window, where the news footage is the harsh reality and the spectators are the war victims.

Amnesty uses the campaign mainly on occasionally donated or sponsored ad spaces. So it is impossible to measure their effectiveness. But Amnesty Switzerland is very happy with the feedback they got so far and we created a huge buzz on local social media (and where published even in some other European countries).