Cannes Lions

The Tortured Signature

HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE, Copenhagen / AMNESTY INTERNATIONAL / 2019

Digital Proof JPG
Digital Proof JPG
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Overview

Background

It’s been 35 years since the United Nations convention against torture was enforced around the world, but to this very day 3 out of 4 countries still use these methods.

Amnesty is fighting to stop torture by documenting violations and collecting signatures. So, to show the importance of every single signature, we decided to use a very specific signature. The one of Guy Fawkes.

Fawkes was captured for conspiring against the British king in 1605. And to make him confess, he was tortured for several days before signing his own death sentence. The effect of torture is clearly visible in his signature, and shows why Amnesty’s work is so important.

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