Cannes Lions

FOOTBALL MAGAZINE

LOLA LOWE & PARTNERS, Madrid / LIBERO / 2015

Awards:

2 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

Branded Content is still an emergent category in Spain. Clients don't usually consider Branded Content as a category to invest on but it's becoming more important due to the main TV Channel, La 1, doesn't accept TV spots.

Execution

Four redesigned editions of Libero, as if they had been published decades ago. Four therapeutic tools full of the best moments in football history with exercises designed to stimulate the memory of the patients.

We delivered the magazines to Alzheimer treatment centres in Barcelona, for specialists to use them as part of the therapy. And memories came back. Working with the magazines, patients remembered names, goals and many beautiful moments from their youth.

Outcome

The project attracted the media attention, even former football stars like Justo Tejada decided to support the proyect. That’s why we are working with the UAB to bring these magazines to every Alzheimer centre in Spain and help thousands of patients bring more memories back.

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2019, PETA

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