Cannes Lions

FINDING NEMO PREMIERE

ZAPPING, Madrid / BUENA VISTA / 2004

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Overview

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Overview

Description

The agency designed a guerrilla tactic that was about surprisingthegeneral public, the press and the critics using very specific places in the most important cities in Spain, places with a lot of traffic, using the surprise and mouth to mouth elements. And it was created through the element of surprise, the use of an element out of place, and the combination of advertising and the theatre. That's why we dressed an actor as a diver armed with a strainer to search for Nemo in public fountains, park lakes, water fountains in the city and in restrooms located in newspaper, magazine offices and press agencies.

Outcome

We were able to surprise people and have them comment to others the episode they had witnessed on the street; a diver searching for Nemo. The media and press agencies were also taken by surprise. This surprise and notoriety were picked up by several magazines and newspapers. Some TV cameras filmed the scene and aired it in several TV shows. It was a success.

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