SERVICEPLAN GERMANY, Munich / PENNY / 2019
Since music played a crucial part for our message, we pursued an exceptional approach: We took the 1983 song-poem “It’s a fine day”, most commonly known for Opus III’s 1992 trance version, and transformed it from a gloomy minor into an uplifting major key.
We arranged the song as an orchestral piece with epic choir sections and dedicated vocal parts in different registers for each featured role. That way, we enhanced the virtue of a gigantic movement for the entire society to join in. Even NENA herself sang the chorus.