FINN.no is Norway’s biggest secondhand store. And with that comes a great deal of responsibility. Like making families buy secondhand to their kids, instead of fast fashion. But how? A new media-channel, never seen before.

Children clothing is FINN.no’s biggest category. As a thank you, we wanted to do something extra for the faithful target audience. How, do you ask? A tailored campaign that lasted the lifetime of every item of clothes that got a name tag in them.

With print ads, social media-posts and ooh-stunts, we reached the parents and let them customize our beloved logo online, order it home, and place it in their children’s jackets, trousers, mittens, and sweatshirts.

In total, 293 000 name tags got ordered by Norwegian families and placed on size labels in kids’ clothes. Remember, we’re only 5 million up here.