Cannes Lions
TRY ADVERTISING AGENCY, Oslo / FINN.NO / 2015
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In this film we visit the mind of a man who just bought a very expensive kayak. What was he thinking when he decided that a 1000 dollars worth of sports equipment was a smart purchase? What were his visions of the future before swiping his credit card? We partake in his dream, and at the end visit the harsh reality that faces him: he has not become a great adventurer by buying expensive gear. He should do something smart: sell it online.
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