FINN.no is a classified site for selling used cars. The campaign was to launch their new "used car warranty". We tried to communicate the benefit: you can sell your car to anyone, without worrying about an aftermath of complaints and problems.

To showcase this, we wanted to cast someone as sly as possible. So we went for the most famous stuffed fox in the world. The Stoned Fox, meme of the year 2013.

The objective was simply to quickly establish that FINN now offers a Used car warranty.

A nervous woman is selling her car to The Stoned Fox. She worries. The fox does not look trustworthy. Fortunately, she has a used car warranty from FINN. So she dosent need to worry about him contacting her about problems with the car. They drive off together. (Its weird. We know.)

As the campaign went live just days ago, describing its impact is not possible.