Nando's asked us to create a poster that celebrated South Africa to coincide with the excitement surrounding the 2009 FIFA Confederations Cup.

We used the makarappa (a mining safety helmet) that is decorated by soccer fans to reflect support for their teams. Because our team was South Africa - we decorated our makarappa with South African references - like Lobola, the traditional payment of cattle given as a bride price and Godzille, the fiery white lady who leads the official opposition party and musical icons, Miriam Makeba and Brenda Fassie and the slogan 'When days are dark, friends are few' which has become ubiquitous with the back windows of the more than 70 000 MINI bus taxis on South African streets.

The poster was not created as a sales tool, but rather a branding tool. As such it was remarkably well received by franchisees of the restaurant chain and members of the public.