Cannes Lions
BLACK RIVER F.C., Johannesburg / NANDO'S / 2010
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A deliveryman from Nando's rides through Cape Town on his way to making a delivery. He's popped a wheelie (lifted the front tyre of his bike) and maintains this throughout the whole journey. Only when he arrives at his destination and get off the bike do we realise it wasn't intentional as the bike remains with the front wheel in the air. He opens the delivery box and the bike 'lands' on both wheels, causing us to realise that it was the weight of the Nando's Moerse big meal (Moerse big means bloody big) that kept the front wheel of the bike in the air like that.
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