Cannes Lions
BLACK RIVER F.C., Johannesburg / NANDO'S / 2010
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Nando’s is a Peri-Peri chicken restaurant that originated in South Africa. The brand is renowned for its quirky commercials and its ability to comment on social issues. In South Africa, Ministers of Parliament have come under heavy criticism for being irresponsible with government budgets. This commercial flighted at the height of the global financial meltdown. It was a time when MP’s were being audited and lambasted for overspending. It was distasteful and the talking point amongst all South Africans. It was also a time when Nando’s wanted to advertise their value meals.
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