To appeal to new users, we worked off the insight that ‘life can be mundane’ - routine takes

over and people need some excitement in their lives (something new). In which case, Nando’s

can be the ‘something new’ that spices up your life and helps you to escape the ordinary

through an exotic taste experience.

This led us to the idea of “Try Something Nando’s”.

To launch the idea to their marketing teams all over the world, we sent each of them a custom

made book that was designed with the core icons that represent the Nando’s brand: Chilli, Heart

and Flame, all individually woven by a local string artist.

The books were individually handmade and bound to resemble a piece of art that could be hung

on a wall after use, thus making it both functional and decorative.

N/A as the brand campaign has just recently launched in a few markets.