Cannes Lions
Y&R SOUTH AFRICA, Cape Town / INVESTEC / 2016
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A title appears: Investec presents: AN OUT OF THE ORDINARY STORY
We track Cameron Van Der Burgh, World and Olympic swimming champion as he goes through his gruelling training regime in a giant pool. In his wake, Cameron leaves a trail of fire behind him on the water’s surface. In fact the harder he trains, the greater the intensity of the flames seems to grow. The narrator tells us that, even though analysts say he doesn’t have the perfect stroke, he overcomes that deficit by training harder than everybody else. And the only way he knows he’s working hard enough, is when even underwater, he burns. The story ends with a title that asks: How ambitious are you?
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