Cannes Lions

POROROCA

IRELAND DAVENPORT, Johannesburg / INVESTEC / 2013

Case Film

Overview

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Credits

Overview

Description

The Pororoca is a wave that’s generated in the Amazon River. When conditions are just right, the force of the Atlantic Ocean meets with the Amazon River and creates this giant fresh water wave. This rare event, which takes place only once a year is a perfect opportunity for surfers to experience something truly extraordinary - and an ideal opportunity to underline Investec Asset Management’s unique approach to business.

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