A 240% uplift in responses for current accountsBrand KPI’sa. 10% increase in brand differentiationb. 14% increase in brand momentumc. 7% increase in current account considerationIt is significant enough for first direct that they have embraced the campaign as an internal communication initiative, but it has also acted as a catalyst for them to review how they address social media as a business and embrace the conversation of their ‘crowd’ to make their service and products better.

In a sector criticised for its lack of transparency, we were so confident in the brand’s values and delivery that we allowed the medium to become the message.