Cannes Lions

FIRST TO THE GATE

TURKISH AIRLINES, Istanbul / TURKISH AIRLINES / 2022

Film
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Overview

Entries

Credits

Overview

Background

It was placed in Istanbul Airport which was upgraded from old airport. Istanbul Airport has important role as a hub. Aim is to show travel experience in an entertaining way and introduce Istanbul Airport as a hub.

Idea

Zach King and his friend JJ Carol compete to window seat for Turkish Airlines' flight to Los Angeles. During the competition, Turkish Airlines' boarding and lounge product and services are shown; moreover, Zach King contributes to his magic and tricks to the idea.

Strategy

It is aimed to to introduce Istanbul Airport as a hub as it is one of the biggest airports in the world. It is a huge and brand new airport that is located close to many destinations in short distance. Objective is to keep Istanbul Airport as a huge and important hub in passengers' minds.

Execution

The movie was aired on 5th of February. It was shooted in Istanbul Airport. It was aired on social media channels of brands and Zach King.

Outcome

On Youtube Channel 3. million view, 53,5 million reach.

IG Channel 1.151.939 reach, 1.442.686 view, 25.821 likes.

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