Everybody knows the Duck Face. When opening Social Media you’ll find people doing the Duck Face all the time. This has been the case for several years now.

So we thought it was time to introduce a new selfie trick: the Fish Gape. There are only 3 steps you need to master to do the perfect Fish Gape. Those 3 steps we explained in a mobile tutorial website where all users afterwards have the possibility to try the Fish Gape their selves and even to apply one of the 6 new Cherry Oil Lipstick colors on their perfect Fish Gape selfie.

Both in the film and on the mobile website we explain that the Duck Face days are so 2015. We made the film to trigger lipstick and selfie lovers to visit the mobile website to try and master the perfect Fish Gape their selves. To fortify the campaign we used a well-known blogger who has more than 65.000 followers on Instagram only. In the film she’s doing the Duck Face while a manly voice explains to her that the Duck Face days are over. She starts trying to do the Fish Gape, but soon she discovers that it is not as easy as it seems. That’s where the mobile website or also known as the Fish Gape Aid comes in. Here the blogger explains in 3 easy steps how to master the perfect Fish Gape. Afterwards, the visitors can try it their selves and share their selfie on social media.

At the time where we submit this case the campaign will only just have started so it’s a little soon to be able to give a full report on the results. But as explained before, the blogger we used has more than 65.000 followers on Instagram only.

The actual launch of the campaign was combined with the annual Beauty Trends Night Yves Rocher organizes. This year more than 800 bloggers, fashionista’s and beauty lovers attended this event. A large number of them shared the video and the website on social media, which will lead to a lot of Fish Gapes.