The basic idea was to turn Fisch Franke´s Restaurant into an attraction that can compete with all the surrounding sights and shops. To reach that goal we installed “The Living Poster”; a specially built Citylight-Poster frame filled with water and ten living trouts, swimming in front of the picture of a plate. The message: "Fresh as can be."Note: The poster tank was built according to the recommendations of the federal veterinary office. The animals always have been provided with sufficient air, food and cooling.

The effect was overwhelming. Every day, hundreds of people stopped in front of the poster and were amazed. The trouts have probably been the city´s most photographed fish ever. Fisch Franke´s turnover went up around 30% during the promotion days. Grilled Trout (which was the special offer of the week) was sold far above average. Weeks after the promotion restaurant guests were still referring to the "poster with the living fish".