Versatile Words

THJNK, Hamburg / IKEA / 2017

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IKEA has always been the go-to expert for different interior design ideas. Among these ideas are many that stand out because of their versatility. And the ability to make the most even out of small spaces. The brief was to show this in a creative and catchy way.


For IKEA products and communication, naturalness is key. Although for the idea "Versatile Words" we pushed the boundaries regarding color. The design of the letters is clean so the viewer can focus on discovering the two different words and forms of use of the product. And in oder to create another dimension and push the limits of perspective, 3D modelling was used.

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