“For the City that never sleeps, a service that never stops” - McDelivery celebrates Singapore’s growth by providing a service which is 24 hours 7 days a week.

A 360° media strategy to leverage and dominate high profile media apertures during National Day celebrations:-Coverwraps on National Day in 3 key press titles;-Screen wraps on plasma screens at CityHall MRT stations-Blocked out all competitors during the live telecast of the parade on TV

1)After Launch: Sales +282%; Guest Counts +346%2)Open-up new demand segment: Overnight delivery (12 Midnight to 6am) contributed +15% to total business3)Despatch workers increased 3.5x to cope with overwhelming response4)Call operators increase 11x after campaign started5)Over 150 orders received within 15min bracket every time TVC spot ran