Cannes Lions

Fit2Me

MRM/MCCANN, Princeton / ASTRAZENECA / 2016

Film
Demo Film

Overview

Entries

Credits

Overview

Description

We introduce our hero walking through a seamless world as she is bombarded by all the voices, media and outside forces trying to influence people with type 2 diabetes. She is then lifted by the Fit2Me logo and begins to build her personal diabetes program. As she clicks and swipes her tablet, the program comes to life before her. All the options within each section of the 4-part program are presented by actors who are digitally composited within their 3-D cells. The additional benefits of the program (prizes, badges, challenges, etc.) are then presented and the spot ends with her customized team coming together around her.

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