Eurobest

Fittle

SERVICEPLAN, Munchen / RAVENSBURGER / 2017

Case Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Background

There are over 22-million+ blind and visually impaired people in India. Because of a lack of accessible/affordable braille learning tools only 5% ever receive an education.

Without an education, the vast majority of blind and visually impaired people end up poor and unemployed.

Existing braille learning tools are very expensive and are out of reach for most blind and visually impaired children in India. On the occasion that a child has access to these tools, they are typically not engaging or child-friendly.

Together with the L.V Prasad Eye Institute and Ravensburger, the world’s leading company for educational toys and puzzles, our objective was to provide blind and visually impaired children in impoverished situations a cost-effective, accessible and fun method of learning braille that would broaden their opportunities for education.

Execution

The growing collection of Fittle puzzles was made available for free online, so that they could be printed at almost zero cost with 3D-printers provided by Ravensburger, all across India through the LVPEI network.

This was to ensure that Fittle puzzles would be directly accessible to the hands that needed them the most.

The project was promoted to the puzzle community and worldwide through online content and in-packaging promotion, which would reach millions of consumers.

Through these avenues millions of people around the world were made aware of Fittle, with direct appeals to support the project and make donations that would fund further 3D-printers.

Similar Campaigns

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RAVENSBURGER

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RAVENSBURGER

2015, RAVENSBURGER

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